Creators on Twitter want to support and grow the conversation they started. And while they’re happy to keep tweeting, hosting live chats, and answering questions on their profile, they also want to invest their time in creating and managing premium experiences for their followers. That’s where Ticketed Spaces comes in.
We heard from many creators that it was challenging to monetize their Twitter presence without alienating their audience. At the same time, we saw the opportunity for creators and the rest of us as a whole to build a sustainable future for conversations on Twitter. With that in mind, we made an investment in Ticketed Spaces—a feature launching today with partners like The New Yorker, Vogue, and other creators who want to take things up a notch on Twitter.
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These creatives will now have an easier way to manage private chats or Q&As, selling tickets directly through their profile page or via links shared with followers who want access. Creators can also set pricing based on length of experience — you won’t see one-off tweets priced at $200 anymore!
How do Ticketed Spaces work?
Twitter Ticketed Spaces are designed for private, ticketed events hosted on Twitter. They’re available for creators on Twitter who want to host conversations behind a paywall. Ticketed Spaces can be hosted on Twitter by setting up a protected account that can only be accessed with a ticket.
The protected account will only be visible to people who have a ticket and to the creator of the protected account. Creators can then design a live experience and distribute a link to sell tickets. When someone purchases a ticket to the experience, they’ll be added to a queue and get a live notification when it’s their turn to join the experience.
Twitter ticketed spacespereztechcrunch
Twitter Ticketed Spaces is the latest example of Twitter building features that allow creators to monetize the platform. The company has taken several steps in recent years in an effort to widen its appeal and become the go-to destination for social media users. More recently, Twitter has made moves to focus on live content, investing in live streaming and partnering with sports leagues, news outlets, and more for content that’s exclusive to the platform.
Twitter Ticketed Spaces is a way for creators to enrich the experience for their followers by hosting premium conversations behind a paywall. Think of it like an in-depth AMA with a celebrity, a podcast, or even a live training session. If you’re a fan of their work, you might be willing to spend a little bit of money to gain access to a more intimate experience with them.
What’s in it for you, the Twitter user?
As a Twitter user, you may see an interview with your favorite author or a chat with your favorite movie star show up in your feed. Something you might have missed or didn’t have the right context to understand will now be right in front of you. You may be able to access interviews that never would have been printed or broadcast before because they were too long or complex to make sense in the confines of a magazine or television show.
These conversations will be hosted privately, so you can still access them even if you don’t have a ticket. So, the Ticketed Spaces experience won’t be missed by the non-ticketed Twitter users.
How to buy a Ticketed Space
When you see an experience that’s available for purchase, click “buy now,” choose your payment method, and you’re in. You should also keep an eye on the creator’s profile for updates on the experience, like who will be participating and when it will start. You’ll receive a push notification when it’s your turn, and you’ll be able to view the experience in the app or on Twitter.
We’re just getting started
Ticketed Spaces is just one of many ways Twitter is creating new ways for creators to earn revenue and stay in control of their content. In addition to Ticketed Spaces, Twitter recently launched first-party sponsorships that allow creators to earn money from advertisers and businesses who want to sponsor their content.
Twitter is also creating tools to help businesses find and connect with creators who are experts in their fields. What’s more, Twitter sees the potential for Ticketed Spaces to extend beyond the confines of Twitter, too. That means the features could potentially be applied to other social networks.