Pre-roll ads offer a variety of benefits for marketers. They increase brand awareness and lead generation, among other things.
Offering white-label services also allows agencies to provide their clients with branded reports that prove their results. This can include branded data such as increased phone calls and store visits.
They Increase Brand Awareness
A well-crafted pre-roll video ad can help build brand acceptance and increase consumer awareness. It can also lead to more conversions, such as website clicks and social media engagements. The more users engage with a brand, the more likely they are to recommend it to friends and family.
Since most pre-roll ads are unskippable, conveying your message and showcasing your brand in the video’s first 5-6 seconds is crucial. Most viewers will skip the ad if it needs to be more compelling to keep their attention in those critical first seconds.
Use humor to grab your audience’s attention and add a human touch to your brand. This will not only make your brand more relatable, but it can also increase customer retention and boost brand loyalty.
They Increase Conversion Rates
While some pre-roll ads seem intrusive, they can effectively increase conversion rates. When they are eye-catching and engaging, they can motivate viewers to take the next step. Adding an effective call-to-action (CTA) in the video is essential to capitalize on this effect.
This is because consumers can use the CTA to find more information about your products and services, leading to increased sales. Moreover, a well-optimized pre-roll ad will have the right balance of eliciting emotional reactions and conveying your brand’s message.
A white label pre roll ads agency can manage your social media marketing in a cost-effective and results-oriented way. It can also free you from sleepless nights when a platform changes its algorithms. Additionally, it can provide in-depth and easy-to-understand reports to help you make data-driven decisions. These reports can highlight areas of improvement and identify new growth opportunities. As a result, you can deliver impressive marketing campaigns for your clients.
They Increase Engagement
White Label Pre-Roll Ads can increase engagement with your brand by delivering a compelling, engaging message that drives your audience to take action. This includes visiting your website, purchasing your products or services, and recommending the product or service to friends.
Since video is consumers’ preferred content consumption method, white-label pre-roll ads are a powerful marketing tool to help your clients reach their audience. However, it is important to remember that pre-rolls are interruptive and can make a negative impression on the viewer. Therefore, it is essential to plan your ad content around the core objective of your marketing strategy.
For example, if your agency specializes in SEO, a white-label campaign will drive more traffic to your client’s website and generate more leads and conversions. This will increase the ROI of their campaigns and help you close more sales with your agency. In addition, a white-label provider can deliver SEO reports that are data-driven and easy to understand for your clients.
They Increase Revenue
Pre-roll ads are a great way to build brand trust and increase sales. They also help you to reach and engage your audience in a unique, non-intrusive way.
Since most of these video advertisements are skippable, it’s important to make the first few seconds of the ad engaging and catchy so that viewers can get hooked. Also, it is recommended that you use a landing page that matches your pre-roll ad’s objective so that users can easily buy or subscribe to your product/service.
As your agency grows, you face challenges in delivering all the services that your clients expect from you. White-label digital marketing solutions enable you to say “yes” to additional service requests without investing in new infrastructure and hiring more employees. You can sell in-house marketing services in your brand name while outsourcing SEO and content management services to white-label digital marketing agencies. This ensures you are not trying to be a jack-of-all-trades and master of none.