There’s always something new happening in the marketing world. From an update to Google’s ranking algorithm to a game-changing feature on a familiar social media platform, keeping up with the latest trends is important to stay relevant with your audience and ahead of your competition.
In 2023, more brands will use push notifications to reengage shoppers distracted by other content. These personalized notifications direct them to relevant content or offer product suggestions and incentives to return to the app or store.
Short-Form Video Content
Short-form video content has emerged as one of the latest marketing trends. The format is ideal for time-strapped audiences and can help you connect with your audience faster than ever before.
It’s an ideal format for brands that want to provide quick and useful information and build trust and credibility with their audience. It’s also a great way to show off your brand and create connections with people on social media.
The best part is that short-form videos are incredibly versatile. You can use them on Facebook, Instagram, YouTube, and email marketing.
However, it’s important to remember that short-form content differs from long-form content. Each platform has its guidelines and specifications for what makes a good video, so you’ll need to be careful about creating a video that doesn’t fit the norms of that platform.
Since short-form content is usually under 10 minutes, so it’s an excellent way to educate your audience on topics that matter to them. This type of video can be useful for anything from explainer videos to product demonstrations.
Consider using branded hashtags for easy sharing and tracking to increase engagement on your short-form videos. This will allow your audience to connect with you and share their reactions with other users.
In the quest to provide more personalized and personal experiences, marketers are turning to conversational marketing. By combining artificial intelligence with real-world customer engagements, conversational marketing offers a streamlined approach to improving your marketing results and expanding your reach.
A successful conversational marketing strategy considers how consumers engage with your brand and delivers a unified experience across all digital and non-digital touchpoints. By delivering meaningful and relevant information in various ways, conversational marketing helps you deliver exceptional consumer experiences that increase loyalty, build brand evangelists and drive more sales.
The main benefit of conversational marketing is that it provides a way to connect with your customers directly without relying on traditional methods like phone calls or emails. Another major advantage of conversational marketing is that it allows your business to create a “friendly” and relatable face for potential customers. This is important for customers needing more time to engage with a company, especially when it’s their first time.
Unlike email or phone calls, which are often inefficient when providing answers to questions and concerns, conversations give you a chance to have real-time interactions with your customers. This makes them feel they are being heard and their opinions are valued.
With conversational marketing, you can even ask your customers for feedback to tailor your future content. This lets you stay on top of their preferences, improve your products and services, and create a positive customer experience, leading to more referrals and word-of-mouth marketing.
AI is a technology that can automate many tasks, saving time and money for businesses. In addition, it can make it easier to create personalized content and messages.
Several trends in marketing use AI, including customer segmentation and ad targeting. These strategies help you reach your target audience with personalized messaging and engage them more effectively.
Another AI trend in marketing is predictive analytics. This strategy identifies patterns in data and predicts how your audience will react to certain messages.
Predictive analytics can also determine which images are most appealing and resonate with your audience. This is a great way to improve your content and boost conversions.
Consumers are more receptive to ads that are personalized and relevant to them. However, many people are concerned about AI and are wary of how it can affect their lives.
For instance, automated (driver-less) cars can be dangerous. In the past, these types of vehicles have caused accidents and killed drivers and passengers.
In some instances, people have also been less receptive to AI because they don’t understand how it works or is concerned about algorithm biases. This is why using an AI solution that offers transparency and disclosures about its origins, limitations, and biases is important.
Data is a critical part of marketing, and it’s changing how businesses interact with customers—the latest trends in data-driven marketing focus on increasing customer engagement and creating a personalized experience.
As new digital touchpoints emerge between brands and their consumers, marketers must use data-driven strategies to build brand awareness, attract and retain customers, and drive sales. A data-driven approach can unify disparate marketing efforts and provide a seamless consumer experience, leading to more conversions and increased ROI.
To achieve this, marketers must gather data at every step of the customer journey to understand how a potential buyer moves through the buying process and make smarter decisions. Data can help you understand what drives customers through the sales funnel, which marketing channels work best, and how to retarget visitors who have already expressed interest in your products.
For example, you can utilize big data to analyze the browsing behavior on your website to improve the user experience (UX) and boost conversion rates. This allows you to create a customized offer for each customer, tailored to their interests and behaviors.
Similarly, data can be used to optimize your advertising spend by determining which campaigns are working best. Using attribution models, you can track which parts of your advertising campaign move prospects down the sales funnel and allocate money accordingly.