With the introduction of motion pictures by the end of the 19th century & radio stations by the 20th century, overall entertainment taste has been changed and revolutionary. With the increased demand for popular content, streaming is the new normal for most of us in our spare time.
Live Streaming opens smart ways of connecting with the audience with it interactive features & caters to your presence globally. Those brands which had adopted this technology far before their competitors are the prime choice in the eyes of their audience now. With the help of some best live-streaming services, we are able to watch our favourite events, sporting matches, and much more.
In this blog, we will be discussing popular live streaming service providers in India along with some benefits of using these services. In the end, we will be explaining in brief about event live streaming. This will help you to have a better understanding of the working of live streaming services.
Live Streaming Services- at Glance
Live streaming works for the service provider to create & broadcast their videos in real-time to the audience sitting at their remote locations by the means of an internet connection along with an internet-enabled device.
It is very different from the recorded videos which can be edited & changed anytime as per the requirements. Live streaming services are the bridge between the audience and the creators. They work in expanding your product, service, or business to reach out to the global audience which results in high lead generation, higher interactions & overall brand recognition.
Benefits of Live Streaming Services
Live streaming is in demand today. Its never-ending exciting features and regular updates with the innovations in the market make it the best flexible service so far. Here are some of the most common benefits of live streaming services –
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Live streaming of the events can be saved for further organizing any promotional campaigns and on-demand live streaming sessions.
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The major advantage of these streaming services is that they do not obstruct by any geographical barrier and thus have a wider audience base which is important for better sales conversions.
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These services automatically work to connect you with your target audience
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Most of the leading live streaming platforms are free to use for the audience to influence other people around the world with their content.
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Basic live streaming does not require anything huge. All you need is just a good internet connection with an internet-enabled device such as – Desktop, Laptop, or smartphone.
Top 10 Live Streaming Platforms in India
Here is the list of the most popular live-streaming platforms which are currently trending in our country –
Youtube Live Streaming
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Youtube live streaming can be easily done with the help of basic equipment like – a webcam, mobile, and a strong internet connection.
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This also includes the feature of multiplatform streaming simultaneously on different social networks.
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The audience can be notified easily with its notification feature for upcoming live sessions.
Instagram Live Streaming
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This feature particularly works within the Instagram stories section which allows the broadcast to be viewed by other Instagram users on their devices.
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Broadcasts can be expanded with this platform with its notification feature which works when the streamer goes live.
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The platform has a highly secured database. Offensive comments & images are directly blocked before it reaches the streamer during the live-streaming video.
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It also allows you to monetize your video by playing ads in between your live stream.
UStream
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It has a broadcasting application that directly allows you to live stream from the website.
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It has an in-built search feature that facilitates its users to browse through various categories
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It uses the email method for sending notification emails to its users for upcoming live events.
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The application has many different ways to enhance the interaction with its users like – a chat feature, instant polling, and much more.
LinkedIn Live Streaming
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This is a professional tool for showcasing your talent to a professional audience. This live-streaming platform can be used for event promotions, product demos, and for catching the attention of the audience.
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It is a good source for getting in-depth insights & other valuable information about the attendee with some additional features like – deleting comments, reporting tools, etc.
Twitch
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This live-streaming platform majorly focuses on the gaming and tech-oriented industry. Its user interface allows chatting with millions of users worldwide.
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It has different ways to monetize your content like – publishing ads, bits, sponsorships, and much more.
Facebook Live Streaming
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Facebook live is considered one of the most widely used free live streaming tools. It is mostly used for – event promotion, live Q&A sessions, polling, etc.
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It comes up with a new – Live Producer feature which provides high-end protection and streaming services.
Wowza
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It offers one of the best immersive live streaming experiences for its users. It delivers reliable fast streams that can easily influence its viewers in real-time.
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It is loaded with features like – metadata, chatting rooms OTT streaming, etc.
Dreamcast
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Dreamcast is one of the popular live streaming services providers which transforms the viewing experience with its immersive features like – a live streaming platform, hybrid town halls, 24/7 dedicated support, and much more.
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It is loaded with features like AI matchmaking, gamification, and live polling which tends to engage the audience for long hours.
Vimeo
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Vimeo is the only live streaming platform that can easily handle unlimited events with enough storage space. This platform also supports OTT. it comes up with a very simple and easy-to-use interface.
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It offers features like – flawless streaming, a video management platform, and much more.
Dascast
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Dascast is mostly popular for small-scale businesses and enterprises who want to increase their audience reach worldwide. It is very easy to set up and handle because of its pocket-friendly plans.
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Streamers can easily control the content as well as the functionalities of the event. It comes up with live countdown coverage which is a newly added feature.
Also, Read;- 7 Best OTT Streaming App
Final Thoughts
Live streaming services provide different types of services as per the requirement of their users. It depends on the choice of the right streaming provider for your event live streaming for better audience engagement & getting broader coverage across the globe.